Become an online IP expert
with Red Points

Certify your knowledge in online brand protection

708-740-2529

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Who should get certified?

This course is aimed at professionals who work in IP protection and want to expand their knowledge in this area, as well as those who are entering the world of IP and seek a solid foundation on the subject:

  • Get insights on brand protection trends and strategies
  • Learn, through real-life examples, the best steps and considerations to protect your brand successfully

What will you learn?

This course will walk you through the fundamentals of online brand protection, including the most common risks brands encounter in the online world, and the most susceptible channels to the sale of counterfeits:

  • Global counterfeiting trends
  • Online Brand Protection strategies
  • Considerations on online IP protection
  • IPR enforcement tools

How is it taught?

This certification program consists of a 12 class course. Each session will provide you with a set of videos, as well as additional resources including presentations and short quizzes to test your knowledge:

  • Sign up for free
  • Learn at your own pace
  • Get insights from industry experts
  • Obtain the oficial Red Points' certificate

The course includes

Unlimited access

24/7 access to the course so you can study at your own pace, whenever you choose

Content library

Useful resources in case you want to delve into a topic or review specific points from a lesson

Short quizzes

Available at the end of every module to test your skills and prepare you for the final exam

Red Points’ Certificate

A personalised certificate that endorses you as an online brand protection expert

Program

Take a look at the classes you will be taking

1

THE FUNDAMENTALS

In order to become an expert in online brand protection, you need to learn the basics. In this module, we define brand protection, brand abuse, and IP rights.

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1

What is Brand Protection?

2

Brand Abuse & IP Rights

2

THE ONLINE WORLD

What are the most common types of IP infringements and where can you typically find them? Find the answers to these questions in this module.

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3

Type of Infringements

4

Common Online Channels

3

STRATEGIES

This section of the course provides insights on how to successfully protect a brand online, including advice on best practices, strategies, and tools.

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5

Online Vs Offline

6

Best Practices

4

AUTOMATING BP

When it comes to protecting your brand online, a technological solution is always better than traditional methods. In this module, you will learn how to do it.

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7

Benefits of an online solution

8

Reactive vs Proactive Solutions

5

THE RESULTS

Now that you know how to create and implement an online brand protection strategy, learn how to measure its success and the variables you need to consider.

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9

Online Brand Protection Processes

10

Defining Brand Protection KPI’s

6

THE FUTURE

What's next in brand protection? In this section, we discuss the future trends in this area and share an actual business case showing real results.

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11

The Future

12

Business Case